How a Growing Remodeler Turned Texting Into Over $1M in Booked Revenue
Kris Konstruction is a 35+ year remodeler with deep roots in roofing and fast-growing divisions in:
- One-day bathrooms
- Kitchens
- Quick Kitchens, Bathrooms & More (dual-branded model)
The company has seen rapid revenue growth:
- ~$7M last year
- Tracking ~$11M this year
With 6 - 12 sales reps (8 currently) covering a large geographic territory, the company was losing valuable time and money to missed appointments—and reps were often driving 90 minutes one-way to demos that never happened.
When Eileen King joined as Director of Marketing, she inherited both marketing and call center operations, placing her on the front line of these challenges.
The Challenge
Like many remodelers scaling quickly, Kris Konstruction faced several operational friction points before HeavySet:
- 1. Call Center Coverage & Labor Strain
- Previously 9 - 5
- Expanded to 8am - 8pm plus weekends
- Even with extended hours, true speed-to-lead was inconsistent
- 2. Slow, Manual Follow-Up
- Leads entered LeadPerfection with RingCentral
- Realistically took 2 - 3 minutes before a rep even noticed a new lead
- Texting was used only to push customers to a phone call — not to book appointments by SMS
- 3. Ineffective Tools
- Hatch was in place but underutilized
- Eileen: “No one was ever trying to set an appointment via text”
- Multiple systems (Lead Gurus, Clever, etc.) created fuzzy data
- 4. Expensive No-Shows
- Reps frequently drove 1.5 hours only to find a no-show
- Eileen implemented manual 2-hour reminder calls and texts, which helped but increased workload and wasn't scalable
Bottom Line: They were investing heavily in leads and labor, but manual processes and delayed responses meant lost opportunities and wasted marketing dollars.
Why HeavySet Tech
Eileen had previously seen HeavySet in action and immediately recognized its fit for Kris Konstruction.
Top Reasons for Choosing HeavySet:
- Instant speed-to-lead via SMS before a rep even sees the lead
- 24/7 appointment capture, covering weekends & after-hours
- Built for remodelers, not generic SaaS
- Deep LeadPerfection integration, matching their existing workflow
We went to HeavySet for speed to lead. Even at our size, we were still talking 2–3 minutes before someone noticed a lead. HeavySet closes that gap.
Implementation
HeavySet Tech activated in late June, starting with:
1. Lead-to-Appointment Automation
HeavySet immediately texted new leads with real-time availability based on rep calendars — covering the gaps when the call center could not respond instantly.
2. Initial Confirmation Setup
AI confirmations were tested but temporarily paused while refining internal workflows due to overlapping manual and automated outreach. Next steps develop a customized agent.
3. Working Within a Complex Tech Stack
HeavySet integrated alongside:
- LeadPerfection
- Clever
- Lead Gurus
Even with overlapping vendor data, HeavySet's contribution was unmistakable.
Results (July 1 - November 30)
Despite a “messy” year, HeavySet became a top appointment engine.
- •23% of All Appointments Set: HeavySet was responsible for almost a quarter of all sets
- •17% of All Demos Run: HeavySet-set appointments reliably converted to demos
- •~$1,077,000 in Gross Revenue: Attributed directly to HeavySet-set appointments over just five months — excluding Lead Gurus and other vendors; Eileen King says, "When I strip out the other vendors and look at it cleanly, HeavySet is responsible for about $1,077,000 in gross over five months"
- •Consistency Rebuilt: Set-to-issue rate stabilized in the upper 60% range, after recovering from branding and call-flow issues earlier in the year
- •Higher ROI from Existing Marketing: HeavySet helped capture more appointments from the same lead flow, giving Kris Konstruction a better return on every marketing dollar
"Even with the fuzzy data, HeavySet is responsible for a significant chunk of our appointments — and over a million dollars in gross."
What's Next: Unlocking Full HeavySet Automation
Up next in the Kris Konstruction + HeavySet roadmap:
AI Appointment Confirmations
To replace manual 2-hour reminder calls and reduce no-shows.
Automated Lead Rehash Campaigns
Targeting:
- Old leads
- Canceled/unissued appointments
- Product/geography-specific gaps
- Calendar fill opportunities
Deeper Partnership With Customer Success
Ron and Michelle will guide:
- Automation design
- Messaging strategy
- Ongoing optimization
"We’ve only scratched the surface. HeavySet can do more — and we're excited to keep leveling up."
Key Takeaways
- 23% of all appointments & 17% of demos now originate from HeavySet
- $1.077M in gross revenue attributed to HeavySet within five months
- Improved set-to-issue consistency after prior operational challenges
- HeavySet fills the gap between marketing and call center labor — capturing leads faster and after hours
- Next phase: confirmations, reminders, rehash, and deeper automation
If you're not yet using HeavySet Tech, you can schedule a live demo here to see how our platform can benefit your business.
