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Email Automation

HeavySet Tech - Turning Leads Into Booked Appointments — Automatically

HeavySet Email Automation

Every lead and every appointment gets the right email, on time.

Welcome new leads, win back unfinished forms, confirm appointments with a calendar invite and remind homeowners before your rep arrives. Design it once in a drag-and-drop editor and HeavySet sends it for every lead, automatically.

Exterior Pros & Baths closed over $623,000 in revenue in its first four months
InboxExample
Summit Bath & Shower <hello@summitbath.com>
You're booked: free in-home estimate, Sat Oct 10
Summit Bath & Shower

You're all set, Maria!

Your free in-home estimate is Saturday, October 10 at 11:30 AM at 418 Linden Ave. Dave, your design consultant, will bring samples and pricing.

Add to calendar
estimate-oct-10.ics

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What you get

Professional follow-up on every lead, without lifting a finger

Homeowners judge you by how quickly and clearly you follow up. HeavySet sends a polished email at every step, so your team can spend its time selling.

01

A first impression in seconds

Every new lead gets a branded welcome email the moment they land in your CRM.

02

Fewer no-shows

Confirmations with a calendar invite, then reminders before every appointment.

03

Unfinished forms recovered

Someone who started your form and stopped gets a friendly nudge to finish.

04

Proof it works

See opens, clicks and the appointments each email helped book.

$623K+closed revenue in four months at Exterior Pros & Baths
HeavySet has become an extension of our team. It helps us capture opportunities we would have otherwise missed, improves the experience for our customers, and continues to evolve alongside our business.
Taylor HiblFamily Owner & Operating Office, Exterior Pros & Baths
Read the full story →
01New lead

Welcome every lead before a competitor calls

As soon as a lead is added to your CRM, they get a welcome email with your branding, your offer and what happens next. Leads that come in after hours can get their own version, so the message always fits.

  • Personalized automatically. First name, product, address and more fill in from your CRM.
  • Different leads, different emails. Swap the template by lead source, product or appointment type.
InboxExample
Summit Bath & Shower <hello@summitbath.com>
Thanks for reaching out, Maria
Summit Bath & Shower

Thanks for contacting Summit Bath!

We received your request about a walk-in shower. A member of our team will reach out shortly to set up your free in-home estimate.

See recent projects

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02Unfinished form

Bring back the people who almost booked

When someone enters their email on your form but doesn't finish, HeavySet follows up shortly after with a friendly reminder and a link back to complete it.

InboxExample
Summit Bath & Shower <hello@summitbath.com>
Still want that free estimate?
Summit Bath & Shower

Did we lose you, Maria?

It looks like you started booking a free estimate but didn't get to finish. It only takes a minute to pick a time.

Finish booking

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03Appointment booked

A confirmation that lands on their calendar

Every appointment booked through HeavySet gets a confirmation email with the date, time and address, plus a calendar invite attached so it shows up on their phone.

  • Calendar invite included. Their phone reminds them too, with no extra step.
InboxExample
Summit Bath & Shower <hello@summitbath.com>
You're booked: free in-home estimate, Sat Oct 10
Summit Bath & Shower

See you Saturday, Maria

Sat, Oct 10 · 11:30 AM
418 Linden Ave

Add to calendar
estimate-oct-10.ics

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04Before the appointment

Reminders that keep the appointment top of mind

Send reminders days or hours before every appointment, on the schedule that fits your business.

Appointment remindersExample
Two days beforeLooking forward to Saturday
Day beforeSee you tomorrow at 11:30
Morning ofDave will see you at 11:30
Your own timingAdd as many as you like
05Plans change

Reschedules, cancellations and lost deals get a follow-up

Follow-up events watch for changes in your CRM. When an appointment is rescheduled or canceled, or a result comes back as No Sale, HeavySet sends the email written for that moment, alone or alongside a text.

  • Drip campaigns too. Nurture leads for weeks with a mix of email and text steps.
  • Welcome new customers. Send a sold email that sets expectations for install.
Follow-up eventsExample
Appointment rescheduledYour new time is confirmedEmail
Appointment canceledWant to pick a new time?Email + SMS
Result: No SaleFinancing options this monthEmail + SMS
Job soldWelcome, here's what happens nextEmail
06Always

See which emails book appointments

The email dashboard shows what was delivered, opened and clicked, and how many appointments followed. Filter by template, source or automation and see which version performs best.

Email dashboardExample
Delivered
Opened
Clicked
Appointments

Illustration only, not real results

Designing your emails

On-brand emails without a designer

Build and update every template yourself, or let HeavySet set them up during onboarding.

Drag and drop

A visual email editor

HeaderImageButton

Drag in text, images and buttons, use your own photos, and save blocks to reuse across emails.

Generate with AI

Start from your website

summitbath.com→Branded template

AI drafts on-brand templates from your website, ready for you to review and adjust.

Email prospects

Reach your existing list

Past leads→Spring promo

Search your CRM and send a personalized email to past leads, within the sending hours you set.

Built to land in the inbox

Reliable, respectful and on your domain

Unsubscribe built in

Every email includes an unsubscribe link and a view-in-browser link.

Sent from your address

Emails come from your verified company address, with replies going where you want.

Test before it sends

Send any template to yourself first and see exactly what a lead will see.

Protects your domain

Sending is paced to keep your sender reputation healthy.

Replies are not lost

Replies can land in your shared inbox, or forward to the person you choose.

Your team in the loop

New lead and appointment notifications go to the people you pick, as they happen or as a digest.

Set it up once. Every lead gets followed up.

HeavySet connects your CRM and sending address, sets up your templates and turns on the emails that fit your process.

Talk to HeavySet
  1. Connect your CRM and verify your sending address
  2. Design your templates, or have AI draft them
  3. Choose welcome, reminder and follow-up emails
  4. Go live and track appointments from the dashboard

Emails shown are examples.