How Care Free Homes Uses HeavySet Tech as a Small Family Business
Care Free Homes, a family-owned and operated home improvement company based in Southeastern Massachusetts, Cape Cod, and Rhode Island, has been serving homeowners for nearly 50 years. With a strong reputation for trust, quality, and repeat business, over half of their projects come from referrals and returning customers.
As a family business rooted in service, Care Free Homes prides itself on balancing traditional values with modern tools to stay competitive in an increasingly digital marketplace.
The Challenge: Efficiently Booking Appointments
Despite their loyal customer base, Care Free Homes faced a common roadblock: turning new online inquiries into booked appointments efficiently.
- Their process relied on a manual “Contact Us” form that fed into their CRM
- Follow-up required outbound phone calls or emails from their small call center team
- Many leads never converted — customers were too busy, didn’t answer unknown numbers, or simply forgot to follow up
As Marketing Manager Stephanie Pickup put it: "You're hoping they pick up the phone or reply to an email. But when the call comes from an unknown number, half the time it goes straight to voicemail — and maybe you get a call back, maybe you don't."
As a result, call center teams struggled to engage leads efficiently and often depended on manual follow-up during limited operating hours — leading to missed opportunities and slower booking cycles.
The Solution: HeavySet's AI-Powered Lead Capture and Scheduling Platform
After hearing about HeavySet Tech on a podcast featuring Florida Window & Door, the Care Free Homes team saw an opportunity to modernize their customer experience.
They implemented HeavySet Tech's AI-powered lead capture and scheduling platform, embedding real-time booking forms into their:
- Website and contact pages
- Hatch AI speed-to-lead campaigns
- Angi's responses
- Home show displays via QR code
- Blog posts, turning every piece of content into a conversion point
Now, every lead — whether it comes in through web, SMS, or event — can instantly book an appointment online, 24/7.
The Results: Clear Booking Paths and Ease with QR Codes
The impact was immediate and measurable:
- Majority of web leads now book directly through HeavySet, replacing manual contact forms
- Appointment confirmations happen automatically — customers are “expecting the call,” which dramatically increases answer rates
- Seamless integration with Builder Prime CRM and Hatch AI means every lead, regardless of source, has a clear booking path
- Using HeavySet at home shows was a game changer thanks to QR codes that link directly to HeavySet's forms
We had a QR code at our booth — people scanned it and booked right on their phones. No clipboards, no pressure, just instant appointments. It made it so much easier to convert leads.
They even embedded HeavySet forms into every blog article, allowing readers to convert at the exact moment of interest. "Every blog now has a HeavySet form. If they're inspired while reading, they can book immediately. It's simple, and it works," Stephanie says.
The Experience
Care Free Homes highlighted HeavySet's white-glove support, particularly from the engineering team led by Ron: "Ron is a 20 out of 10. He's not just helping with HeavySet — he's helping our dev team fix unrelated site issues! He genuinely cares about our success," Stephanie explains. "If we make a suggestion, it's often implemented within a week. The responsiveness is unreal."
The Value
Even as a small to mid-size company with a four-person sales team, Care Free Homes found HeavySet transformative.
Some people think it's only for big companies. Not true. HeavySet fits any size business because it's customizable and affordable. If you think about what it would cost to have a 24-hour call center doing what HeavySet does, it's a no-brainer.
Customer Experience Coordinator Jennifer Lee summed it up: "It's about convenience. People want to book when it fits their life — even if that's 3 a.m. HeavySet lets them do that."
Key Results Summary
| Metric | Impact |
|---|---|
| Web Leads | Majority now self-book through HeavySet |
| Response Time | Instant — leads book 24/7 |
| Conversion from Events | Significant increase via QR code bookings |
| Customer Experience | More engagement, fewer missed calls |
| Team Efficiency | Less chasing, more confirming |
Final Thoughts
For Care Free Homes, HeavySet Tech wasn't just a scheduling tool — it became an extension of their customer experience, merging human touch with modern convenience.
"HeavySet helps us stay true to who we are — a family business built on trust and service — while giving customers the freedom to book their way, on their time."
If you're not yet using HeavySet Tech, you can schedule a live demo here to see how our platform can benefit your business.
