How Great Day Improvements Increased Appointment Bookings by 41% Using HeavySet Tech

Great Day Improvements is a national leader in home remodeling and exterior renovation, managing multiple brands across the U.S. The company's digital marketing operations are led by Chris Jarvis, Vice President of Enterprise Digital Marketing, who oversees technology adoption and lead generation strategies for the enterprise portfolio — including Universal Windows Direct, Bath Authority, Your Home Improvement Company, and K-Designers.

The Challenge: After-Hours Leads and Manual Scheduling Bottlenecks

Before HeavySet, Great Day relied on internally built tools to capture and schedule appointments. These systems lacked modern automation features like SMS messaging, CRM integration, and real-time scheduling validation, creating friction for both leads and staff.

"We had a self-developed booking tool that worked functionally, but it was missing a lot of the bells and whistles I wanted — text messaging, email, validation, and deeper CRM integration," Chris Jarvis explains.

As a result, call center teams struggled to engage leads efficiently and often depended on manual follow-up during limited operating hours — leading to missed opportunities and slower booking cycles.

The Solution: HeavySet's 24/7 Lead Capture and Scheduling Platform

After seeing HeavySet in action, Chris immediately recognized its potential.

When my manager came back from a conference and showed me HeavySet, I thought — if I could build an online booking tool myself, this is exactly how I'd build it.

HeavySet's CRM-integrated booking and AI-powered SMS automation provided Great Day with the tools to:

• •Instantly capture and schedule leads in real time
• •Integrate seamlessly with their CRM systems (Lead Perfection and i360)
• •Automate appointment reminders and follow-ups via text
• •Enable call centers to mass text and email leads directly, filling their own calendars without delay
• •Extend after-hours coverage for leads generated overnight or from events

Implementation Across Multiple Brands

Due to its immediate success, HeavySet was quickly deployed across several Great Day brands:

• •Universal Windows Direct
• •Bath Authority
• •Your Home Improvement Company
• •K-Designers
• •A fifth brand implementation is underway

This enterprise-wide rollout has helped Great Day unify its appointment scheduling and lead capture strategy under one efficient, scalable platform.

The Results: 41% Increase in Appointments and Faster Conversions

Chris shared that after implementing HeavySet and SMS automation across key brand: “We saw a 41% increase in appointment rates compared to before HeavySet. All of that was driven through HeavySet — it was the engine behind the automation.”

These results were achieved over a six-month period and confirmed through dashboard tracking and SMS link attribution inside HeavySet.

Additional outcomes include:

• •Improved speed-to-lead conversion and booking efficiency
• •Reduced reliance on manual follow-ups
• •Higher team productivity and appointment completion rates

Seamless Integration and Ongoing Support

Great Day operates across multiple CRM platforms, but integration was fast and painless. "Integration-wise, it's super easy. Ron [HeavySet founder] is very responsive — he worked with us to make sure every brand's unique CRM setup worked perfectly. He's extremely solution-oriented," Chris says.

Chris praised HeavySet's adaptability — from custom CRM configurations to event-based lead capture and call center integrations that allow scheduling without direct CRM access.

Why Great Day Recommends HeavySet

HeavySet gave our teams the ability to control their own destiny. Instead of waiting for leads, they can actively engage and fill the books every single day. It's a great tool for that.

Chris continues to advocate for HeavySet across Great Day's enterprise portfolio, exploring even broader use cases as the company scales.

Key Results Summary

Final Thoughts

HeavySet is laser-focused on the front end of the funnel — capturing leads and booking them in real time. It's an essential piece of how we scale our marketing and sales operations.

HeavySet Tech helps home service companies like Lifestyle Home Products and Great Day Improvements automate lead capture, book appointments instantly, and grow at scale.

If you're not yet using HeavySet Tech, you can schedule a live demo here to see how our platform can benefit your business.